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The third‐generation MBA : global reach and “local” service

Colin Carnall (Director of Programmes at Henley Management College, Henley‐on‐Thames, Oxfordshire, UK)

The Learning Organization

ISSN: 0969-6474

Article publication date: 1 June 1995

1764

Abstract

Examines the changes which appear likely in MBA programmes in the next decade. Sets out a strategy to deploy an MBA as a global service business. Examines the imperatives towards a competence‐based, quality and personal development‐oriented MBA concerned more about learning process than curriculum and content. Looks at the development of one MBA programme as an example of a third‐generation MBA.

Keywords

Citation

Carnall, C. (1995), "The third‐generation MBA : global reach and “local” service", The Learning Organization, Vol. 2 No. 2, pp. 18-27. https://doi.org/10.1108/09696479510086217

Publisher

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MCB UP Ltd

Copyright © 1995, MCB UP Limited

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