TY - JOUR AB - Electronic commerce is about business. Businesses are built on relationships and relationships are built on trust, especially in today’s virtual competitive world. Trust is an essential ingredient for electronic commerce in creating loyal and very satisfied customers. This paper discusses the concept of trust and its importance for secure electronic commerce. VL - 6 IS - 4 SN - 0968-5227 DO - 10.1108/09685229810227667 UR - https://doi.org/10.1108/09685229810227667 AU - Ratnasingham Pauline PY - 1998 Y1 - 1998/01/01 TI - Trust in Web‐based electronic commerce security T2 - Information Management & Computer Security PB - MCB UP Ltd SP - 162 EP - 166 Y2 - 2024/04/20 ER -