TY  - JOUR
AB  - This project explores some of the ways that companies are ‐ or will be ‐ using the Internet to improve the marketing of their commercial businesses. It focuses upon practical lessons that marketing professionals can use to match and customize the resources of their form to the needs of their customers. In particular, it shows how marketing professionals can begin to use the tools of the Internet ‐ web sites, e‐mail, newsgroup, and search engines ‐ to move closer to their customers and add value to their products.
VL  - 4
IS  - 5
SN  - 0968-5227
DO  - 10.1108/09685229610153120
UR  - https://doi.org/10.1108/09685229610153120
AU  - Heinen Joseph
PY  - 1996
Y1  - 1996/01/01
TI  - Internet marketing practices
T2  - Information Management & Computer Security
PB  - MCB UP Ltd
SP  - 7
EP  - 14
Y2  - 2024/05/09
ER  -