Internet marketing practices

Joseph Heinen (The Anderson School at UCLA, San Francisco, California, USA)

Information Management & Computer Security

ISSN: 0968-5227

Publication date: 1 December 1996


This project explores some of the ways that companies are ‐ or will be ‐ using the Internet to improve the marketing of their commercial businesses. It focuses upon practical lessons that marketing professionals can use to match and customize the resources of their form to the needs of their customers. In particular, it shows how marketing professionals can begin to use the tools of the Internet ‐ web sites, e‐mail, newsgroup, and search engines ‐ to move closer to their customers and add value to their products.



Heinen, J. (1996), "Internet marketing practices", Information Management & Computer Security, Vol. 4 No. 5, pp. 7-14.

Download as .RIS




Copyright © 1996, MCB UP Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.