Internet marketing practices

Joseph Heinen (The Anderson School at UCLA, San Francisco, California, USA)

Information Management & Computer Security

ISSN: 0968-5227

Publication date: 1 December 1996

Abstract

This project explores some of the ways that companies are ‐ or will be ‐ using the Internet to improve the marketing of their commercial businesses. It focuses upon practical lessons that marketing professionals can use to match and customize the resources of their form to the needs of their customers. In particular, it shows how marketing professionals can begin to use the tools of the Internet ‐ web sites, e‐mail, newsgroup, and search engines ‐ to move closer to their customers and add value to their products.

Keywords

Citation

Heinen, J. (1996), "Internet marketing practices", Information Management & Computer Security, Vol. 4 No. 5, pp. 7-14. https://doi.org/10.1108/09685229610153120

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Publisher

:

MCB UP Ltd

Copyright © 1996, MCB UP Limited

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