Doing business on the Internet: marketing and security aspects
Karen A. Forcht
(Professor in the Department of Information and Decision Sciences, College of Business, James Madison University, Harrisonburg, Virginia, USA)
3169
Abstract
Acknowledges that many prospective business users are wary of the Internet because of existing and potential security loopholes. Gives an overview of the security problems and solutions and concludes that doing business online involves some risks, like any other business transaction, but, if attention is devoted to installing secure procedures, it is no riskier than other business practices.
Keywords
Citation
Forcht, K.A. (1996), "Doing business on the Internet: marketing and security aspects", Information Management & Computer Security, Vol. 4 No. 4, pp. 3-9. https://doi.org/10.1108/09685229610130477
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited