Crisis communication: managing the mass media
Information Management & Computer Security
ISSN: 0968-5227
Article publication date: 1 December 1995
Abstract
Argues for the need to develop a crisis communication programme, well in advance of any catastrophe. An organization must have a definite policy and procedures to be followed during a disaster. Shows the need for organizations to wake up to the immediacy of mass media coverage and learn how to handle public relations in a crisis situation.
Keywords
Citation
Zerman, D. (1995), "Crisis communication: managing the mass media", Information Management & Computer Security, Vol. 3 No. 5, pp. 25-28. https://doi.org/10.1108/09685229510793013
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited