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Crisis communication: managing the mass media

David Zerman (Chief Executive Officer of The Media Machine Pty, Ltd in Melbourne, Australia.)

Information Management & Computer Security

ISSN: 0968-5227

Article publication date: 1 December 1995

7625

Abstract

Argues for the need to develop a crisis communication programme, well in advance of any catastrophe. An organization must have a definite policy and procedures to be followed during a disaster. Shows the need for organizations to wake up to the immediacy of mass media coverage and learn how to handle public relations in a crisis situation.

Keywords

Citation

Zerman, D. (1995), "Crisis communication: managing the mass media", Information Management & Computer Security, Vol. 3 No. 5, pp. 25-28. https://doi.org/10.1108/09685229510793013

Publisher

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MCB UP Ltd

Copyright © 1995, MCB UP Limited

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