E‐commerce Web site design: strategies and models
H. Joseph Wen
(New Jersey Institute of Technology, Newark, New Jersey, USA)
Houn‐Gee Chen
(National Chung‐Cheng University, Chia‐Yi, Taiwan)
Hsin‐Ginn Hwang
(National Chung‐Cheng University, Chia‐Yi, Taiwan)
14090
Abstract
The rapid adoption of the Web as a commercial medium has caused firms to experiment with innovative ways of doing business. Those firms that effectively market themselves on the Web have a distinct advantage. This paper presents two e‐commerce Web site design strategies and 12 e‐commerce models for gaining that advantage.
Keywords
Citation
Wen, H.J., Chen, H. and Hwang, H. (2001), "E‐commerce Web site design: strategies and models", Information Management & Computer Security, Vol. 9 No. 1, pp. 5-12. https://doi.org/10.1108/09685220110366713
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited