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E‐commerce Web site design: strategies and models

H. Joseph Wen (New Jersey Institute of Technology, Newark, New Jersey, USA)
Houn‐Gee Chen (National Chung‐Cheng University, Chia‐Yi, Taiwan)
Hsin‐Ginn Hwang (National Chung‐Cheng University, Chia‐Yi, Taiwan)

Information Management & Computer Security

ISSN: 0968-5227

Article publication date: 1 March 2001

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Abstract

The rapid adoption of the Web as a commercial medium has caused firms to experiment with innovative ways of doing business. Those firms that effectively market themselves on the Web have a distinct advantage. This paper presents two e‐commerce Web site design strategies and 12 e‐commerce models for gaining that advantage.

Keywords

Citation

Wen, H.J., Chen, H. and Hwang, H. (2001), "E‐commerce Web site design: strategies and models", Information Management & Computer Security, Vol. 9 No. 1, pp. 5-12. https://doi.org/10.1108/09685220110366713

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MCB UP Ltd

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