Shoot the messenger! Crazy management fads and faddish management “crazies“

Jak de Burgundy (Semaphore Management Consultancy, 10 Amble Grove, Sandyford, Newcastle upon Tyne, UK)

Empowerment in Organizations

ISSN: 0968-4891

Publication date: 1 December 1996


Sets out to encourage a critical reappraisal of the models and practices of management consultancy. Tracing the historical development of management consultancy, argues that management thinking and practice has been unduly influenced by management consultants who have made use of flawed and increasingly faddish ideas and models. Examining these fads, and the groups who have promoted them, concludes by arguing that managers should dispense with the services of management consultants, and should instead learn to understand the world of work as experienced by their employees.



de Burgundy, J. (1996), "Shoot the messenger! Crazy management fads and faddish management “crazies“", Empowerment in Organizations, Vol. 4 No. 4, pp. 28-35.

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Copyright © 1996, MCB UP Limited

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