TY  - JOUR
AB  - This paper describes how a simple qualitative market research technique using a projective device called a bubble drawing can be used as a useful feedback device to gain an understanding of students' views of the teaching effectiveness of a market research lecture. Comparisons are made with feedback gained from teaching observations and insights drawn from this. Some areas for further research are suggested.
VL  - 12
IS  - 2
SN  - 0968-4883
DO  - 10.1108/09684880410536468
UR  - https://doi.org/10.1108/09684880410536468
AU  - Boddy Clive Roland
PY  - 2004
Y1  - 2004/01/01
TI  - From brand image research to teaching assessment: using a projective technique borrowed from marketing research to aid an understanding of teaching effectiveness
T2  - Quality Assurance in Education
PB  - Emerald Group Publishing Limited
SP  - 94
EP  - 105
Y2  - 2024/04/25
ER  -