TY  - JOUR
AB  - This paper addresses the issue of service quality evaluation within the higher education sector and stresses the need to develop measures that are both psychometrically and practically sound. The paper argues that recent debate surrounding the development of such measures has been too strongly geared toward their psychometric performance, with little regard for their practical value. While the paper supports the need to develop valid, reliable and replicable measures of service quality, it is suggested that educators must not lose sight of the original purpose for which these measures were designed, i.e. their practical value in informing continuous quality improvement efforts. It critiques the use of disconfirmation models and reports on a study of students’ perceptions of quality using importance‐performance analysis (IPA). The technique allows specific failings in the quality of support issues to be identified and their importance to a quality improvement programme assessed.
VL  - 12
IS  - 1
SN  - 0968-4883
DO  - 10.1108/09684880410517423
UR  - https://doi.org/10.1108/09684880410517423
AU  - O’Neill Martin A.
AU  - Palmer Adrian
PY  - 2004
Y1  - 2004/01/01
TI  - Importance‐performance analysis: a useful tool for directing continuous quality improvement in higher education
T2  - Quality Assurance in Education
PB  - Emerald Group Publishing Limited
SP  - 39
EP  - 52
Y2  - 2024/09/20
ER  -