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Students as “co‐producers” of education: a proposed model of student socialisation and participation at tertiary institutions

T.G. Kotzé (Lecturer in Marketing, Department of Marketing and Communication Management at the University of Pretoria, Pretoria, South Africa.)
P.J. du Plessis (Head of Marketing, Department of Marketing and Communication Management at the University of Pretoria, Pretoria, South Africa.)

Quality Assurance in Education

ISSN: 0968-4883

Article publication date: 1 December 2003

5737

Abstract

Through their participation in an array of learning activities, students “co‐produce” their education. At the same time, they also contribute directly to their own satisfaction, quality and value perceptions. How can students be encouraged to fulfil their co‐production roles more effectively? Services marketing researchers have long acknowledged the important participatory role of service customers and have also tested models of the antecedents and consequences of customer socialisation and participation in a range of service settings. Presents a new conceptual model of student socialisation and participation to be tested in the context of higher education.

Keywords

Citation

Kotzé, T.G. and du Plessis, P.J. (2003), "Students as “co‐producers” of education: a proposed model of student socialisation and participation at tertiary institutions", Quality Assurance in Education, Vol. 11 No. 4, pp. 186-201. https://doi.org/10.1108/09684880310501377

Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited

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