TY  - JOUR
AB  - Compares the benefits and consequences of two different educational philosophies adopted by business schools: the customer‐oriented approach and the product‐oriented approach. The customer approach suggests that faculty treat the students as their customers and the product approach requires that faculty treat the students as their products. Under a student‐customer program, enrollment and levels of student satisfaction increase at the expense of learning and program quality. The product approach shifts the focus from student satisfaction to student capabilities and holds business programs responsible for producing knowledgeable, effective students who possess skills and talents valued by public and private corporations.
VL  - 9
IS  - 2
SN  - 0968-4883
DO  - 10.1108/09684880110389681
UR  - https://doi.org/10.1108/09684880110389681
AU  - Emery Charles
AU  - Kramer Tracy
AU  - Tian Robert
PY  - 2001
Y1  - 2001/01/01
TI  - Customers vs. products: adopting an effective approach to business students
T2  - Quality Assurance in Education
PB  - MCB UP Ltd
SP  - 110
EP  - 115
Y2  - 2024/09/25
ER  -