Shows that the communication style that team and project leaders use to enhance team creativity is of paramount importance in trying to promote creativity in the workplace. Team leaders need to be trained to exhibit a communication pattern that enhances team creativity, but they should be trained in such a way that team members perceive accurately the message the team leader is portraying. Explains how team leaders can be trained to exhibit a consultative/team‐oriented communication style to enhance team creativity, as opposed to a directive/assertive style, such that team members perceive the team leader’s message accurately. Describes a follow‐up evaluation process, including sample questions for a survey of team members’ perceptions of leader style.
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