A survey instrument based on the fundamental concepts of TQM in BS 7850 was developed to measure employees’ motivation and behaviour towards practising TQM in Hong Kong. Principle‐component factor analysis was employed to analyse the data. Three factors were found, namely the technology, the system and the philosophy, with emphasis on different aspects of TQM. Factor scores were then computed and empirical results showed that there exist three dimensions of quality and that Hong Kong employees are more motivated by the technical aspects of TQM, such as reducing quality losses and continuous improvement. On the other hand, the philosophy aspect of quality has not been emphasized.
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