To read the full version of this content please select one of the options below:

Quality management as a brand‐building strategy: a proposal to return to basic purpose

John Peters (John Peters is Director of the Buckingham Consortium, Editor of The TQM Magazine and Professor of Strategy and Quality with International Management Centres)

Training for Quality

ISSN: 0968-4875

Article publication date: 1 June 1996

Abstract

Sets out to discuss the history and present positions of the quality assurance (QA), total quality management (TQM), workplace training and human resource development (HRD) disciplines, Argues that from a position where training gave clear and precise support to QA, the evolved TQM and HRD disciplines have drifted apart, to the detriment of each. Contends that simultaneously, both professional disciplines have become divorced from their original intention of supporting business strategy. Proposes a number of steps to bring HRD, TQM and business needs close together.

Keywords

Citation

Peters, J. (1996), "Quality management as a brand‐building strategy: a proposal to return to basic purpose", Training for Quality, Vol. 4 No. 2, pp. 34-39. https://doi.org/10.1108/09684879610122241

Publisher

:

MCB UP Ltd

Copyright © 1996, MCB UP Limited