Warns that in TQM, there is a danger of losing sight of the original motives that prompted the endeavour in the first place. The TQM initiative can become the end, rather than the means to the end, and the participants’ lives made miserable. Explores some human aspects behind TQM failures. Aims at two categories, the person who is about to start a TQM initiative and the one who has witnessed a failed initiative. Questions the motives for starting a TQM programme.
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