TY  - JOUR
AB  - Purpose–This paper aims to describe how highly visual and interactive e‐learning, which demonstrates the features and benefits of Nikon cameras, is being used to train the employees of such major retailers as Jessops, Comet, Currys and Dixons.Design/methodology/approach–The paper explains the reasons for the training, the form it takes and the results it has achieved.Findings–The paper details how Nikon teamed up with e‐learning specialist Kineo to design the training, which includes modules on: basic photography, including the use of cameras and the different types of picture people can take; the different camera ranges offered by Nikon, including a knowledge‐checking quiz to reinforce the learning; and the Nikon range of lenses.Practical implications–The paper explains that a quiz, the Nikon product challenge, complements the e‐learning, in which store staff can pit their Nikon camera knowledge against that of their colleagues and other staff throughout the UK.Social implications–The paper highlights the benefits of e‐learning in the current economic climate, especially in the retail industry where releasing staff for traditional training is becoming increasingly difficult.Originality/value–The paper reveals how being able to provide an online training facility to the distribution channel, without the need to take staff out of the workplace, offers the chance of competitive advantage.
VL  - 19
IS  - 6
SN  - 0967-0734
DO  - 10.1108/09670731111163482
UR  - https://doi.org/10.1108/09670731111163482
PY  - 2011
Y1  - 2011/01/01
TI  - Nikon focuses e‐learning on camera retailers: Cost‐effective way of reaching large number of employees
T2  - Human Resource Management International Digest
PB  - Emerald Group Publishing Limited
SP  - 23
EP  - 25
Y2  - 2024/04/25
ER  -