Suits you, sir: Pertemps puts its people in prime position

Abstract

Purpose

This paper aims to consider how Pertemps People Development Group (PPDG) uses a gift card management system (GCMS), developed for Asda Business Rewards, to help its clients to buy suitable outfits for their interviews.

Design/methodology/approach

The paper draws on information from interviews with Amanda Astley, buyer at PPDG, and Graham Sellors, the director of Asda Business Rewards.

Findings

The paper reveals that Asda is one of the first gift‐card issuers in the UK to offer an online management system allowing plastic gift cards to be used in the business‐to‐business market as an alternative to paper vouchers.

Practical implications

The paper highlights the additional security of gift cards over vouchers.

Originality/value

The paper shows how the gift cards, mainly used in the incentive, reward and employee‐benefit markets, can be used productively by recruitment organizations.

Citation

(2009), "Suits you, sir: Pertemps puts its people in prime position", Human Resource Management International Digest, Vol. 17 No. 7, pp. 32-34. https://doi.org/10.1108/09670730910996563