This paper aims to consider how Pertemps People Development Group (PPDG) uses a gift card management system (GCMS), developed for Asda Business Rewards, to help its clients to buy suitable outfits for their interviews.
The paper draws on information from interviews with Amanda Astley, buyer at PPDG, and Graham Sellors, the director of Asda Business Rewards.
The paper reveals that Asda is one of the first gift‐card issuers in the UK to offer an online management system allowing plastic gift cards to be used in the business‐to‐business market as an alternative to paper vouchers.
The paper highlights the additional security of gift cards over vouchers.
The paper shows how the gift cards, mainly used in the incentive, reward and employee‐benefit markets, can be used productively by recruitment organizations.
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