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Employee engagement is a two‐way street

V. Rama Devi (Professor, Department of Management Studies, KLCE, Guntur Dt, India)

Human Resource Management International Digest

ISSN: 0967-0734

Article publication date: 20 March 2009

Issue publication date: 20 March 2009




The purpose of this paper is to highlight the significance of creating a retention‐rich organizational culture and discuss the drivers of employee engagement.


The paper presents the personal view of the author, based on research findings and practical experience.


The paper advances the view that finding and retaining talent are critical elements of an organization's ability to improve profitability, manage costs, grow by acquisition, innovate, develop new products and services, and discover new markets. Corporate cultures characterized by teamwork, pleasant working conditions, considerate treatment of employees, growth opportunities, flexible‐working practices, and good leadership and management practices foster employee engagement.

Practical implications

The paper argues that, in today's competitive environment, companies need to acknowledge the importance of the manager in retaining employees.


The paper illustrates why employee engagement is based on a two‐way relationship between employer and employee.



Rama Devi, V. (2009), "Employee engagement is a two‐way street", Human Resource Management International Digest, Vol. 17 No. 2, pp. 3-4.



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Copyright © 2009, Emerald Group Publishing Limited

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