TY  - JOUR
AB  - Purpose–This paper aims to examine policies on employee engagement, work‐life balance, equal opportunities and internal communications that have proved successful at DIY retailer B&Q.Design/methodology/approach–The paper lists the company's principal initiatives in these areas and demonstrates how they contribute to profitability.Findings–The paper shows how B&Q's policies in areas such as gender equality and the employment of older workers link to overall company strategy.Practical implications–The paper explains how B&Q has translated its company values into a set of practical policies that affect employee behavior and, through this, customer satisfaction.Originality/value–The paper highlights the ways in which respecting diversity is vital to the organization's success.
VL  - 16
IS  - 7
SN  - 0967-0734
DO  - 10.1108/09670730810911332
UR  - https://doi.org/10.1108/09670730810911332
PY  - 2008
Y1  - 2008/01/01
TI  - Employee engagement “does it” for B&Q: Diversity at the heart of business success
T2  - Human Resource Management International Digest
PB  - Emerald Group Publishing Limited
SP  - 12
EP  - 15
Y2  - 2024/04/25
ER  -