This paper aims to examine policies on employee engagement, work‐life balance, equal opportunities and internal communications that have proved successful at DIY retailer B&Q.
The paper lists the company's principal initiatives in these areas and demonstrates how they contribute to profitability.
The paper shows how B&Q's policies in areas such as gender equality and the employment of older workers link to overall company strategy.
The paper explains how B&Q has translated its company values into a set of practical policies that affect employee behavior and, through this, customer satisfaction.
The paper highlights the ways in which respecting diversity is vital to the organization's success.
(2008), "Employee engagement “does it” for B&Q: Diversity at the heart of business success", Human Resource Management International Digest, Vol. 16 No. 7, pp. 12-15. https://doi.org/10.1108/09670730810911332
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