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Employee engagement “does it” for B&Q: Diversity at the heart of business success

Human Resource Management International Digest

ISSN: 0967-0734

Article publication date: 17 October 2008

4466

Abstract

Purpose

This paper aims to examine policies on employee engagement, work‐life balance, equal opportunities and internal communications that have proved successful at DIY retailer B&Q.

Design/methodology/approach

The paper lists the company's principal initiatives in these areas and demonstrates how they contribute to profitability.

Findings

The paper shows how B&Q's policies in areas such as gender equality and the employment of older workers link to overall company strategy.

Practical implications

The paper explains how B&Q has translated its company values into a set of practical policies that affect employee behavior and, through this, customer satisfaction.

Originality/value

The paper highlights the ways in which respecting diversity is vital to the organization's success.

Keywords

Citation

(2008), "Employee engagement “does it” for B&Q: Diversity at the heart of business success", Human Resource Management International Digest, Vol. 16 No. 7, pp. 12-15. https://doi.org/10.1108/09670730810911332

Publisher

:

Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

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