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Beaverbrooks sparkles in the workplace: Strong sense of “family” boosts business performance

Human Resource Management International Digest

ISSN: 0967-0734

Article publication date: 18 July 2008




This paper aims to describe the policies that have helped high‐street jeweller Beaverbrooks to win a lifetime‐achievement award for being among the top companies in the Sunday Times “Best Companies to Work For” for the fifth year running.


Details the company's policies in the areas of training and development, benefits and rewards, teamwork and communication, and charitable giving.


Reveals a strong emphasis on management development and recruiting for top positions from within the company. Also reveals that the managing director dedicates 90 percent of his diary time to talking with teams.

Practical implications

Reaffirms that employees who are treated well are more likely to give good customer service.


Highlights the strong sense of “family” among employees.



(2008), "Beaverbrooks sparkles in the workplace: Strong sense of “family” boosts business performance", Human Resource Management International Digest, Vol. 16 No. 5, pp. 20-22.



Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

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