TY - JOUR AB - Purpose–This paper aims to examines why a high percentage of virtual teams fails to deliver, and considers how the problems can be overcome.Design/methodology/approach–Differentiates between virtual teams and co‐located teams, and presents ways of leading each, while stressing that both types of team require a clear, well‐founded and compelling purpose.Findings–Advances the view that, when dealing with a co‐located team, the leader can communicate purpose in a way that appeals to the hearts and minds of potential team members. With a potential virtual‐team member, in contrast, the leader must present a strong business case, clear and achievable short‐term goals, agreed principles and a visible link to the skill set of the potential team member.Practical implications–Demonstrates that the human element brings technology to life and defines its use and its impact on the world.Originality/value–Warns against developing the view that technology is a replacement for human interaction. VL - 16 IS - 4 SN - 0967-0734 DO - 10.1108/09670730810878493 UR - https://doi.org/10.1108/09670730810878493 AU - Morris Stephen PY - 2008 Y1 - 2008/01/01 TI - How to get real results from virtual teams: Recognize that people, tasks and technology are different but equal T2 - Human Resource Management International Digest PB - Emerald Group Publishing Limited SP - 33 EP - 35 Y2 - 2024/09/26 ER -