TY - JOUR AB - Purpose–Analyzes devolution from HR departments to the line at the plant engineering and automation unit of global food‐processing and packaging company Tetra Pak.Design/methodology/approach–Highlights a new HR‐orientated management role created to replace the traditional line‐management role and how the new role of competence coach is molded in the context of a project‐based organization.Findings–Points to the need to break out of traditional conceptions of line management and to develop the concept of an HR‐orientated management role that is a legitimate player in the HR organization of a firm.Practical implications–Provides a rich case description of HRM in a project‐based firm.Originality/value–Gives practical as well as theoretical implications of HRM issues that arise in project‐based firms, and of changes in line management as a way of developing the capabilities to handle these issues. VL - 16 IS - 4 SN - 0967-0734 DO - 10.1108/09670730810878394 UR - https://doi.org/10.1108/09670730810878394 PY - 2008 Y1 - 2008/01/01 TI - Tetra Pak extends HR department's arm: Competence coaches take on a personnel role T2 - Human Resource Management International Digest PB - Emerald Group Publishing Limited SP - 6 EP - 8 Y2 - 2024/04/24 ER -