This paper aims to examine why 360‐degree feedback, which fell out of favor for a while, is now back in vogue.
The paper puts forward some of the weaknesses of 360‐degree feedback as it used to be practiced, and defines a five‐step process to ensuring most effective use of the tool.
The paper highlights the importance of defining the purpose of 360‐degree feedback, preparing the ground, and agreeing how the survey will be run and the results delivered.
The paper contends that the feedback collected is both fair and constructive.
The paper provides a five‐step process to implementing 360‐degree feedback properly.
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