Bradford & Bingley audits age diversity in the workplace

Human Resource Management International Digest

ISSN: 0967-0734

Publication date: 1 October 2006

Abstract

Purpose

Details an internal audit carried out at UK financial‐services provider Bradford & Bingley into its own practices on age discrimination.

Design/methodology/approach

Describes the Age Driver tool, which is part of a pilot initiative entitled Fair Play.

Findings

Shows that, as a result of the Age Driver audit, Bradford & Bingley is introducing a communication strategy and employee training aimed at promoting a positive message on age diversity. The company also intends to look at its recruitment policy, and in particular will redesign its existing job‐application form to encourage more applications from older workers.

Practical implications

Highlights a tool that can reveal existing good practice, priority areas for improvement, and strategies to tackle these.

Originality/value

Contains plenty to interest UK organisations facing new legislation on age discrimination in the workplace.

Keywords

Citation

(2006), "Bradford & Bingley audits age diversity in the workplace", Human Resource Management International Digest, Vol. 14 No. 6, pp. 27-28. https://doi.org/10.1108/09670730610690358

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited

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