DoCoMo creates new knowledge

Brian Beal (Self‐employed writer based in Rochdale, UK.)

Human Resource Management International Digest

ISSN: 0967-0734

Publication date: 1 June 2006



This article examines the role of knowledge management in the telecommunication industry.


Provides a case study on the creation of entirely new digital services for delivery over mobile telephones to the Japanese consumer market by the DoCoMo company, following the formation of a new organization directed by top management.


Points out that, by producing organizational capabilities as networked strategic communities, one can integrate the core competence of each strategic community, build a new business model, and create new knowledge in the form of successful new product and service development.

Practical implications

Shows that community leaders serve an important function in creating networked strategic companies.


Provides a new, practical viewpoint regarding the knowledge management and leadership theory of corporate innovation.



Beal, B. (2006), "DoCoMo creates new knowledge", Human Resource Management International Digest, Vol. 14 No. 4, pp. 29-31.

Download as .RIS



Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.