British Airways flies high with online learning system

Bob Little (Bob Little Press and PR, St Albans, UK.)

Human Resource Management International Digest

ISSN: 0967-0734

Publication date: 1 June 2006

Abstract

Purpose

This article describes the award‐winning online‐learning program developed to help British Airways cabin crew to use Barplus, an on‐board point‐of‐sale system that records in‐flight sales and acts as a stock‐control system.

Design/methodology/approach

Contains information from the airline's e‐learning manager and from the UK head of Tata Interactive Systems (TIS), which developed the training program.

Findings

Shows that the program took some seven months to develop, because the actual system and its screen design changed during the system's development, and the learning materials had to reflect these changes. Throughout these months, Tata Interactive Systems had a permanent computer link to Bristol Office Machinery, which was developing Barplus, in order to let the TIS developers see the most up‐to‐date version of the product on a daily basis.

Practical implications

Argues that the real benefit of the learning materials is that all British Airways cabin crew are more confident – and competent – at using the Barplus system, and this means that BA customers do not experience problems in making their in‐flight purchases.

Originality/value

Highlights the value of e‐learning to an international airline, since it enables employees to gain access to the training from remote locations.

Keywords

Citation

Little, B. (2006), "British Airways flies high with online learning system", Human Resource Management International Digest, Vol. 14 No. 4, pp. 20-22. https://doi.org/10.1108/09670730610666346

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited

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