Ironic, isn’t it? Ask the average pub‐goer what he or she thinks of the brewery and its beer, and the answer will probably last until closing time. But when Wolverhampton and Dudley Breweries (W&DB) consulted its employees about working conditions, and the brewery in general, fewer than 40 percent bothered to respond at all.
(2004), "Wolverhampton and Dudley Breweries calls time on employee apathy: Survey company has the recipe for a high response rate", Human Resource Management International Digest, Vol. 12 No. 7, pp. 12-14. https://doi.org/10.1108/09670730410563810
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