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Wolverhampton and Dudley Breweries calls time on employee apathy: Survey company has the recipe for a high response rate

Human Resource Management International Digest

ISSN: 0967-0734

Article publication date: 1 December 2004

Abstract

Ironic, isn’t it? Ask the average pub‐goer what he or she thinks of the brewery and its beer, and the answer will probably last until closing time. But when Wolverhampton and Dudley Breweries (W&DB) consulted its employees about working conditions, and the brewery in general, fewer than 40 percent bothered to respond at all.

Keywords

Citation

(2004), "Wolverhampton and Dudley Breweries calls time on employee apathy: Survey company has the recipe for a high response rate", Human Resource Management International Digest, Vol. 12 No. 7, pp. 12-14. https://doi.org/10.1108/09670730410563810

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited