BBC takes the diversity challenge: Positive discrimination gives broadcaster a boost

Abstract

If you are possibly the best‐known broadcaster of TV and radio programs in the world, and your output is both phenomenal in number and hugely wide‐ranging in content, it goes without saying that lots of those programs are bound to involve issues of race, diversity, equal opportunity and discrimination – positive or otherwise. Not just factual, documentary or discussion‐type programs. Dramas and comedies also have to take account of the make‐up of the communities they serve if they are to have a resonance with the whole audience.

Citation

(2004), "BBC takes the diversity challenge: Positive discrimination gives broadcaster a boost", Human Resource Management International Digest, Vol. 12 No. 4, pp. 17-19. https://doi.org/10.1108/09670730410540059