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BBC takes the diversity challenge: Positive discrimination gives broadcaster a boost

Human Resource Management International Digest

ISSN: 0967-0734

Article publication date: 1 June 2004

Abstract

If you are possibly the best‐known broadcaster of TV and radio programs in the world, and your output is both phenomenal in number and hugely wide‐ranging in content, it goes without saying that lots of those programs are bound to involve issues of race, diversity, equal opportunity and discrimination – positive or otherwise. Not just factual, documentary or discussion‐type programs. Dramas and comedies also have to take account of the make‐up of the communities they serve if they are to have a resonance with the whole audience.

Keywords

Citation

(2004), "BBC takes the diversity challenge: Positive discrimination gives broadcaster a boost", Human Resource Management International Digest, Vol. 12 No. 4, pp. 17-19. https://doi.org/10.1108/09670730410540059

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited