Managing the teams who “sell” Scotland: HR strategies in the tourism industry

Abstract

A current cinema and television advertisement sells Scotland as a holiday destination through a combination of beguiling images and mellifluous traditional music. No city, region or country rests on its laurels these days. There is never an assumption that a place is so beautiful, people will turn up anyway. A similarly proactive approach has become the prevailing ethos in ensuring the greatest possible effectiveness of public services, including within the tourism industry.

Citation

(2004), "Managing the teams who “sell” Scotland: HR strategies in the tourism industry", Human Resource Management International Digest, Vol. 12 No. 3, pp. 30-32. https://doi.org/10.1108/09670730410534911