Developing effective dealers at Peugeot and Lexus: Car firms in drive to meet sales objectives

Abstract

With an increasing demand on car dealerships to meet sales objectives and to fulfil customer expectations, the UK arms of Peugeot and Lexus have introduced new approaches to developing their dealer managers. The Peugeot Business Institute is focussing on continuous personal development, tailor made for each individual, and has launched a new technical‐training program for dealers. Meanwhile Lexus, the luxury‐car arm of the giant Toyota, has teamed up with the Nottingham Trent University, in the East Midlands region of England, to open a purpose‐built dealer‐training center offering management, operational and technical training.

Citation

(2003), "Developing effective dealers at Peugeot and Lexus: Car firms in drive to meet sales objectives", Human Resource Management International Digest, Vol. 11 No. 7, pp. 17-19. https://doi.org/10.1108/09670730310503150