Looks at how major companies have benefited from investing in e‐commerce and recommends all businesses should follow their lead. Examines the rise in dot.com shares in the USA and the UK and how there is no sign of this interest waning but that, for some considerable time to come, general retail business will continue to flow through high streets. Investigates the “new” technologies such as PC/laptop/mobile phone/Internet/TV Web connections, etc. Concludes that key issues for the financial sector will be old ones – branding and customer satisfaction.
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