In order to reduce the incidence of sudden infant death syndrome (SIDS), maternal smoking must be eliminated. Describes the genesis of a peer support group, Kids against SIDS, at a secondary school in a deprived area of Christchurch, New Zealand. The club aims to help teenagers to avoid starting smoking. Seminars acquainted school entrants with the club. Members designed a club badge and posters. A prize competition successfully broadcast the danger to future babies of starting to smoke. Local television and newspaper coverage gave the club a popular profile. Members made a video to recruit future school entrants to the club.
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