A new approach to nutrition education in schools

Abstract

Examines the contrast between traditional “dry” approaches to nutrition education, which assume that improving nutrition knowledge will result in changes to food habits and tend to be unsuccessful, and techniques pioneered by the food‐advertising and marketing industries which influence attitude by creating a positive image for specific foods or food habits. Describes a recent innovative healthy eating campaign in primary schools, involving cooperation between the food industry and an academic department, which produced positive results in both nutrition knowledge and improved food habits

Citation

Seaman, C. and Kirk, T. (1995), "A new approach to nutrition education in schools", Health Education, Vol. 95 No. 3, pp. 31-33. https://doi.org/10.1108/09654289510084153