A call to action on two fronts: better objectives and better strategies

Abstract

Purpose

The purpose of this paper is to show how health education is a strategy used to achieve the objective of maintenance and improvement in the community's welfare.

Design/methodology/approach

The paper addresses two issues: are health educators attacking the right targets, and are the strategies being developed to attack those targets the right strategies?

Findings

Health education will make the most efficient contribution to long‐term improvement in communities' welfare when it attacks the right targets.

Originality/value

Shows how the strategies used to attack the right targets will be based on the best research available and will involve broader consultation with other disciplines.

Citation

de Meyrick, J. (2006), "A call to action on two fronts: better objectives and better strategies", Health Education, Vol. 106 No. 5, pp. 341-344. https://doi.org/10.1108/09654280610685938