TY  - JOUR
AB  - Describes initial effects of 30 short health education episodes for television on health knowledge and behavior of seven‐to‐eight year old Israeli children. The research population consisted of a random sample of 300 Israeli children who have cable television at home. A telephone survey was conducted three months after the items were broadcast on the most popular children’s channel on television in Israel. Of the sample children 95 per centwatched the Children’s Channel, and 95 per cent of these children were familiar with the main characters of the series. The findings indicate that by using television prime‐time it was possible to expose a majority of children to health messages and increase health knowledge and reported positive behavior. In addition, it is proposed to integrate such a program with school health education that incorporates similar health messages for children.
VL  - 103
IS  - 4
SN  - 0965-4283
DO  - 10.1108/09654280310485582
UR  - https://doi.org/10.1108/09654280310485582
AU  - Tamir Dov
AU  - Shabtai Anat
AU  - Weinstein Ruth
AU  - Dayan Itzhak
AU  - Avraham Michal
AU  - Tamir Maya
PY  - 2003
Y1  - 2003/01/01
TI  - Television entertainment and health education for children in Israel
T2  - Health Education
PB  - MCB UP Ltd
SP  - 245
EP  - 253
Y2  - 2024/04/26
ER  -