Using focus groups to evaluate health promotion interventions

Abstract

Introduces focus group methodology to health professionals interested in the possibility of using the method to evaluate health promotion interventions. A working definition and brief history of the method is provided, followed by a summary of possible uses in the three types of evaluation: formative; process; and outcome. It suggests that professionals deciding if and when to use focus groups should consider the aim of their evaluation, the research participants who will be involved in the evaluation and the resources available. Practical issues such as preparing an appropriate topic guide, recruiting participants, facilitating the discussion, analysis and report writing are discussed.

Citation

Mitchell, K. and Branigan, P. (2000), "Using focus groups to evaluate health promotion interventions", Health Education, Vol. 100 No. 6, pp. 261-268. https://doi.org/10.1108/09654280010354887