Pilot assessment of an experiential disaster communication curriculum

Abstract

Purpose

The purpose of this study is to assess the effectiveness of a disaster preparedness communication curriculum for public health graduate students' understanding and use of communication strategies for reaching vulnerable groups with preparedness messages.

Design/methodology/approach

A training module was piloted in a health communication seminar in 2008 (n=9 students) and 2009 (n=15 students). The interactive module included lectures, videos, case study discussions, and disaster plan and message development. Students gave presentations to a panel of risk communication specialists from the university and state health department.

Findings

Analysis of Likert‐type pre/post‐survey items showed significant improvement in students' knowledge about disaster communication and confidence regarding use of communication principles to develop clear messages (p<0.05). In response to open‐ended questions, students reported enjoying the “practical experience of developing messages” and learning the “importance of media and health professionals working together”.

Research limitations/implications

This pilot evaluation involved a relatively small sample of students. Although students were assured that all survey responses would remain anonymous, social desirability may have played a role in their written responses.

Practical implications

The educational module appears to be effective in engaging public health students in disaster communication strategies for reaching vulnerable populations. Studying effective communication strategies well before a disaster situation occurs will help to anticipate community‐specific communication needs and reduce concern.

Originality/value

The instructional approach and content developed could be adapted for training health care and public health professionals to communicate effectively in planning for and responding to disaster situations.

Citation

Friedman, D.B., Rose, I.D. and Koskan, A. (2011), "Pilot assessment of an experiential disaster communication curriculum", Disaster Prevention and Management, Vol. 20 No. 3, pp. 238-250. https://doi.org/10.1108/09653561111141691