TY - JOUR AB - Purpose– The purpose of this paper is to consider the analysis of the September 11, 2001 terrorist attacks provided by the US National Commission on Terrorist Attacks upon the USA from the points of view of behavior analysis and systems analysis. The 9/11 Commission provides a detailed and provocative account of the structural flaws in the US security systems that enabled the 9/11 terrorists to completely subvert efforts to detect and prevent their attack. This paper considers the role of private‐sector organizations in prevention of future attacks.Design/methodology/approach– This conceptual/theoretical paper explores how understanding verbal networks and the nature of verbal rules might contribute to understanding the issues involved in re‐engineering work cultures in the face of continued terrorist threats.Findings– An understanding of verbal networks and ambiguous communications aids the re‐design of management systems and emergency response processes so that adaptive organizational responses to terrorist threats are enabled.Originality/value– Private‐sector leaders might conduct behavioral systems analyses and probe the limitations of their operations and seek to detect weak points and create contingencies that sustain more effective security and emergency response repertoires. VL - 14 IS - 5 SN - 0965-3562 DO - 10.1108/09653560510634098 UR - https://doi.org/10.1108/09653560510634098 AU - Alavosius Mark P. AU - Houmanfar Ramona AU - Rodriquez Nischal J. ED - Ronald J. Burke PY - 2005 Y1 - 2005/01/01 TI - Unity of purpose/unity of effort: private‐sector preparedness in times of terror T2 - Disaster Prevention and Management: An International Journal PB - Emerald Group Publishing Limited SP - 666 EP - 680 Y2 - 2024/04/24 ER -