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Sex‐related differences of public relations managers in consumer goods companies in Greece and Italy

George G. Panigyrakis (Associate Professor of Marketing, The Athens University of Economics and Business, Department of Business Administration, Athens, Greece)
Cleopatra A. Veloutsou (Lecturer in Marketing, Coventry Business School, Coventry University, Coventry, UK)

Women in Management Review

ISSN: 0964-9425

Article publication date: 1 March 1998

Abstract

This paper discusses sex‐related differences in Greek and Italian public relations managers comparing individual characteristics, role, level of contact and perceived quality of relations with the various interfaces, allocation of their working time, difficulties encountered and solutions proposed. The results generally support the hypothesis that there is no difference between male and female Greek and Italian public relations managers, although the issues of environmental uncertainty and role ambiguity among women in public relations requires additional research.

Keywords

Citation

Panigyrakis, G.G. and Veloutsou, C.A. (1998), "Sex‐related differences of public relations managers in consumer goods companies in Greece and Italy", Women in Management Review, Vol. 13 No. 2, pp. 72-82. https://doi.org/10.1108/09649429810208747

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MCB UP Ltd

Copyright © 1998, MCB UP Limited