TY  - JOUR
AB  - A number of articles have appeared in the Harvard Business Review
(HBR) in recent years in which reference is made to the traditional view
that male = manager, and how this has worked against women making
inroads into senior management positions. The HBR often intersperses
cartoons among the articles – cartoons which appear to perpetuate the
male‐as‐manager norm. The results of a content analysis of the cartoons
appearing in the HBR over the five‐year period, 1988‐1992 are presented.
The content analysis suggests women appear as marginal players in the
cartoon images of the organizational world. Not only do women appear in
substantially fewer cartoons than men, there is also a wide divergence
in how men and women are portrayed. The most common representations of
women are as wife or secretary, although there is the occasional nurse,
air hostess and fortune‐teller! The images of men, however, are
overwhelmingly associated with paid work. The images of women and men
portrayed in the HBR perpetuate and reinforce the expectation that
“male = manager”. It may be that such cartoons can be considered trivial
on their own, but cumulatively they can play a powerful role in defining
the “appropriate” person for the manager′s job.
VL  - 9
IS  - 4
SN  - 0964-9425
DO  - 10.1108/09649429410062239
UR  - https://doi.org/10.1108/09649429410062239
AU  - Sheridan Alison
PY  - 1994
Y1  - 1994/01/01
TI  - Managers in Cartoons – They are Still Men in the Harvard Business Review
T2  - Women in Management Review
PB  - MCB UP Ltd
SP  - 20
EP  - 24
Y2  - 2024/04/24
ER  -