TY - JOUR AB - Describes approach of Opportunity 2000, the UK businessā€led campaign, which aims to rebalance the workforce so that women are employed, especially in management, in a way that reflects their abilities. The campaign is underpinned by research in the UK, USA and elsewhere. Compares models of organizational culture change and implementation of equal opportunities and develops a new model of change. Gives examples of the business case for equal opportunity. VL - 7 IS - 7 SN - 0964-9425 DO - 10.1108/09649429210019590 UR - https://doi.org/10.1108/09649429210019590 AU - Hammond Val PY - 1992 Y1 - 1992/01/01 TI - OPPORTUNITY 2000: A CULTURE CHANGE APPROACH TO EQUAL OPPORTUNITY T2 - Women in Management Review PB - MCB UP Ltd Y2 - 2024/04/25 ER -