OPPORTUNITY 2000: A CULTURE CHANGE APPROACH TO EQUAL OPPORTUNITY

Abstract

Describes approach of Opportunity 2000, the UK business‐led campaign, which aims to rebalance the workforce so that women are employed, especially in management, in a way that reflects their abilities. The campaign is underpinned by research in the UK, USA and elsewhere. Compares models of organizational culture change and implementation of equal opportunities and develops a new model of change. Gives examples of the business case for equal opportunity.

Citation

Hammond, V. (1992), "OPPORTUNITY 2000: A CULTURE CHANGE APPROACH TO EQUAL OPPORTUNITY", Women in Management Review, Vol. 7 No. 7. https://doi.org/10.1108/09649429210019590