Discusses a report by Hann and Williams from Coventry Polytechnic Department of Industrial Design. The aim of the report was to assess the problems facing a male‐oriented course, when attempting to attract female applicants. The research took the form of two questionnaires – one questioned girls in schools, the other questioned women who had studied or who were currently studying industrial design, and showed that many factors contribute to the non‐participation of women in industrial design, specifically automotive design. Perceptions of course titles were an important factor. The research concluded that women express little interest in car design, preferring to design domestic consumer products. However, women expressed interest in the management of design projects. Concludes that there is an important role for women in transport design.
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