Exploring small copreneurial food companies; female leadership perspectives

Abstract

Purpose

The aim of the research was to explore the lead roles taken by women in some successful small copreneurial companies by studying similar small firms in one sector.

Design/methodology/approach

Here, a multiple case study approach was selected, using narrative as a key focus, to explore the way the business had been set up, and its subsequent growth. The role of both partners was also explored, plus strategy, leadership and work: life balance.

Findings

New insights emerge about copreneurship where females take lead roles in management, both at start up and through company development. Female partners had an equal or overriding need for achievement to their partners, possessed great self confidence, perceived no barriers to women in business, took a strategic role in the firm from start up through development, drew salaries equal to their male partners and managed life at home and at work.

Research limitations/implications

The case study approach gives insights but other studies are needed, both quantitative and qualitative, to identify whether these were isolated examples or a common experience for copreneurial firms or for this sector. Two had left scientific jobs to start a food product business – an unexpected finding, requiring further study given the poor records for female participation in UK science professions.

Practical implications

The study provides insights for those agencies supporting business development by adding to the role models and images of women taking a lead role.

Originality/value

The study focuses on an under‐researched area. Here, the five female copreneurs perceive themselves – and are perceived – as entrepreneurs, taking a lead and developing strategic vision for the firm. This is an under‐researched aspect of female enterprise.

Citation

Millman, C. and Martin, L.M. (2007), "Exploring small copreneurial food companies; female leadership perspectives", Women in Management Review, Vol. 22 No. 3, pp. 232-239. https://doi.org/10.1108/09649420710743680