TY - JOUR AB - Purpose– To conduct the first national study in Australia of women in small‐ to medium‐sized enterprises, and to develop a profile of the self‐employed woman and her business to serve as a benchmark for follow‐up research.Design/methodology/approach– Comprised a self‐administered questionnaire which dealt with a broad range of issues concerning the start‐up and operational aspects of a small to medium‐sized business. The women participants were self‐selected and were obtained through mail‐outs to business and professional networks, and a nation‐wide advertising campaign. Three focus groups were also held to provide more background on some of the findings from the survey.Findings– The study found a consistency in the characteristics of the women and their businesses, similar to those found at the localised level. A benchmark profile of both the Australian small business woman operator and her business was established.Originality/value– Is the first national Australian study, and provides a benchmark for later studies in the same area. VL - 21 IS - 4 SN - 0964-9425 DO - 10.1108/09649420610666597 UR - https://doi.org/10.1108/09649420610666597 AU - Still Leonie V. AU - Walker Elizabeth A. PY - 2006 Y1 - 2006/01/01 TI - The self‐employed woman owner and her business: An Australian profile T2 - Women in Management Review PB - Emerald Group Publishing Limited SP - 294 EP - 310 Y2 - 2024/04/23 ER -